Sanjana MelodyJul 11, 20234 minCraft a Distinctive Differentiating Strategy for your BrandYour brand is the sum total of your business’ efforts to create, position, and market the products and services you offer. Your brand...
Sanjana MelodyJun 8, 20234 minWhat is a Brand Strategy and Why Does it Matter?When it comes to building a great brand, just a logo or a tagline won’t work. Consumers need to see how you differentiate yourself from...
Sanjana MelodyJul 12, 20225 minDigital Transformation in BFSI: Implementing a Self-Service PortalDigital disruption has rocked the BFSI (Banking, Financial Services, & Insurance) industry and it continues to impact the entire globe....
Sanjana MelodyJun 15, 20228 minThe Power of Storytelling: Making Brands Come to LifeStories are powerful. They fire people up and get them to care about the message in the story. Stories connect to how we think, how we...