Sanjana MelodyJul 11, 20234 minCraft a Distinctive Differentiating Strategy for your BrandYour brand is the sum total of your business’ efforts to create, position, and market the products and services you offer. Your brand...
Sanjana MelodyJun 8, 20234 minWhat is a Brand Strategy and Why Does it Matter?When it comes to building a great brand, just a logo or a tagline won’t work. Consumers need to see how you differentiate yourself from...
Sanjana MelodyNov 16, 20224 minDXP Transforming Academic Experience Through PersonalizationStudents' expectations from university, especially regarding online interactions and courses, have increased significantly. They expect...
Sanjana MelodyOct 12, 20225 minThe DXP Playbook: Overcoming Marketing ChallengesJust as businesses have changed the way they operate and succeed in the post-pandemic world, marketing has had a paradigm shift to adapt...